Little keepsakes from the family table
Mr Men Beefeater badges: at least 39 designs
We know of at least 39 Beefeater badge designs, and there may be more.
A small badge could outlast the meal by decades. Familiar faces, bright backgrounds and a restaurant name made a little souvenir that could travel home on a jumper or disappear into a drawer, ready to bring the memory back years later.
The designs include Mr Men and Little Miss characters, pairs with Mr Beefeater, sign-holding designs, a birthday badge, the Club badge and the later 76 mm “Team” badges.
Writing about a Beefeater promotion after the 1985 Olivetti campaign, the History of Advertising Trust quotes Roger Hargreaves: “The youngsters who used to read my first books are now today’s mums and dads”. History of Advertising Trust ↗
Updated 23 October 2026
At least 39 designs to remember
The photographs show the backgrounds, poses and lettering that distinguish the designs. Select an individual badge photograph to view it larger. Where a copyright year is recorded, it appears as ©1989 or ©1991.
Source: photographed Beefeater badges in private collections and sale listings.
1980s Mr Men
The early designs paired familiar Mr Men with Mr Beefeater or gave a character the badge to themselves. Bright backgrounds, restaurant signs and little changes in pose made plenty to choose from.
- Design 01 · 1980s
Mr Chatterbox with Mr Beefeater
Coral background. 'Mr Men meals at Beefeater', © Roger Hargreaves 1985.
Photo: eBay seller afrojimbob - Design 02 · 1980s
Mr Tickle with Mr Beefeater
Green background. 'Mr Men meals at Beefeater', © 1985.
Photo: eBay seller lablake3 - Design 03 · 1980s
Mr Happy in uniform
Red background. 'Mr Happy' and 'Beefeater' around the edge.
Photo: eBay seller 515pauls - Design 04 · 1980s
Mr Mischief with Mr Beefeater
Blue background. ‘Mr Men meals at Beefeater’, ©1985.
Photo: eBay seller afrojimbob - Design 05 · 1980s
Mr Clever
White background.
Photo: eBay seller 515pauls - Design 06 · 1980s
Mr Bump
Yellow background. 'MR. MEN … at Beefeater'.
Photo: eBay seller dacahil_0 - Design 07 · 1980s
Mr Small
Blue background. 'MR. MEN … at Beefeater'.
Photo: eBay seller dacahil_0 - Design 08 · 1980s
Mr Funny
Lilac/pink background. 'MR. MEN … at Beefeater'.
Photo: eBay seller 515pauls - Design 09 · 1980s
Mr Impossible
Pale blue background. 'MR. MEN … at Beefeater'.
Photo: eBay seller dacahil_0 - Design 10 · 1980s
Mr Bump with sign
White background, smaller 4 cm badge.
Photo: eBay seller 515pauls - Design 11 · 1980s
Mr Beefeater alone
White background, smaller 4 cm badge.
Photo: eBay seller 515pauls - Design 12 · 1980s
Mr Greedy with Mr Beefeater
Cream/yellow background. 'Mr Men meals at Beefeater', © 1985.
Photo: eBay seller Fresh Mint T - Design 13 · 1980s
Mr Happy with Mr Beefeater
White background. 'Mr Men meals at Beefeater', © 1985.
Photo: eBay seller afrojimbob - Design 14 · 1980s
Mr Tickle alone
Green background. 'MR. MEN … at Beefeater'.
Photo: eBay seller dacahil_0 - Design 15 · 1980s
Mr Nosey
White background, Beefeater Steak Houses case, © 1989.
Photo: eBay seller mill2408 - Design 16 · 1980s
Mr Happy with Steak Houses sign
Red background.
Photo: eBay seller mill2408 - Design 25 · 1980s
Mr Silly in cake hat
Red background. 'MR. MEN' above, 'Mr Silly! at Beefeater' below.
Photo: eBay seller dacahil_0 - Design 30 · 1980s
Mr Funny with Mr Beefeater
Pair design, ‘Mr Men meals at Beefeater’, ©1985.
Photo: eBay seller afrojimbob - Design 31 · 1980s
Mr Tall
Mr Tall on a white badge.
Photo: eBay seller jane3001 - Design 32 · 1980s
Mr Quiet
Mr Quiet on a white badge.
Photo: eBay seller jane3001 - Design 33 · 1980s
Mr Lazy
Beefeater name above Mr Lazy.
Photo: eBay seller dacahil_0 - Design 34 · 1980s
Mr Greedy in Beefeater uniform
Peach background. 'Mr Greedy' and 'Beefeater' around the edge.
Photo: eBay seller dacahil_0 - Design 35 · 1980s
Mr Funny in Beefeater uniform
Pale blue background. 'Mr Funny' and 'Beefeater' around the edge.
Photo: eBay seller dacahil_0 - Design 36 · 1980s
Happy Birthday from Mr Small at Beefeater
Yellow birthday badge, © Roger Hargreaves 1985. Confirms the birthday badge is its own design.
Photo: eBay seller ahzrak
Little Miss and friends, ©1989–1991
Little Miss characters joined the keepsakes, with copyright dates of 1989 and 1991 on these examples. The group also includes Mr Funny and Mr Topsy-Turvy designs from the same period.
- Design 17 · ©1989
Little Miss Star
White background, © Roger Hargreaves 1989.
Photo: eBay seller rekindled_by_katie - Design 18 · ©1991
Little Miss Helpful
White background, holding a Beefeater case.
Photo: eBay seller rekindled_by_katie - Design 19 · ©1991
Little Miss Twins
White background, Beefeater name below.
Photo: eBay seller rekindled_by_katie - Design 20 · ©1991
Mr Funny in hat, raised shoe
White background, 1991 set.
Photo: eBay seller I Adore It - Design 21 · ©1991
Little Miss Twins holding sign
White background, 1991 set.
Photo: eBay seller I Adore It - Design 22 · ©1991
Mr Topsy-Turvy
White background, 1991 set.
Photo: eBay seller I Adore It - Design 23 · ©1991
Little Miss Chatterbox
White background, 1991 set.
Photo: eBay seller I Adore It - Design 24 · ©1991
Little Miss Shy
White background, 1991 set.
Photo: eBay seller I Adore It - Design 38 · ©1989
Little Miss Trouble
White background, Beefeater Steak Houses case, © 1989.
Photo: eBay seller mill2408
The later badges
The later designs include a Club badge and Mr Beefeater carrying a case. The Beefeater Grill years brought larger Team badges, with Little Miss Giggles, Mr Happy, Mr Tickle and Little Miss Sunshine.
- Design 37 · Later design
Beefeater Mr Men & Little Miss Club badge
Red and white club badge.
Photo: eBay seller mill2408 - Design 39 · Later design
Mr Beefeater, later white design
White background, carrying a Beefeater case. Later design with printed copyright.
Photo: eBay seller mill2408
- Design 26 · Beefeater Grill era
Team Little Miss Giggles
76 mm Team badge from the Beefeater Grill era.
- Design 27 · Beefeater Grill era
Team Mr Happy
76 mm Team badge from the Beefeater Grill era.
- Design 28 · Beefeater Grill era
Team Mr Tickle
76 mm Team badge from the Beefeater Grill era.
- Design 29 · Beefeater Grill era
Team Little Miss Sunshine
76 mm Team badge from the Beefeater Grill era.
Mr Men and Little Miss characters © THOIP (a Sanrio company). Shown for historical interest; this site is not connected with Sanrio or Whitbread.
Small differences worth remembering
Mr Bump appears on a yellow background and on a white design holding a sign. Little Miss Twins appears with the restaurant name below the characters and in a separate sign-holding design. Mr Funny has a pink-background design, a white ©1991 design with a hat and raised shoe, a Beefeater-uniform design and a paired design with Mr Beefeater. Those differences make them separate entries in the catalogue.
The larger Team badges belong to the later Beefeater Grill era. Their names put Little Miss Giggles, Mr Happy, Mr Tickle and Little Miss Sunshine at the centre of the team. Earlier examples were usually smaller, at about 38–45 mm across.
The 1980s examples include tin backs and pins; the 1991 set has plastic backs. The back can therefore be another useful detail when comparing the keepsakes.
The Badge Collectors Circle’s history page mentions a booklet on Beefeater button badges. Badge Collectors Circle ↗